SPIRAL UP® Business Agility Framework for Adaptive Teams
SPIRAL UP helps organizations diagnose how teams work, reduce rigidity, and build the habits, feedback loops, and execution discipline needed for continuous adaptation.
What SPIRAL UP Helps Organizations Change
Many transformation efforts lose momentum because alignment breaks, decisions slow down, and improvement is treated as a one-time initiative. SPIRAL UP gives leaders a structured way to see where teams stand, define what needs to change, and track progress over time.
- Assess: diagnose team health, alignment, decision flow, and adaptive capacity.
- Align: turn insights into a focused transformation roadmap.
- Act: support leaders and teams as new ways of working become part of daily execution.
- Track: use pulse checks and platform visibility to measure what is changing.
The Six SPIRAL UP Principles
The framework is built on six interconnected principles that describe how teams collaborate, deliver value, inspect reality, respond to change, own decisions, and learn continuously.
- Synergize: how people connect, collaborate, and build trust.
- Provide: how value is delivered to customers and stakeholders.
- Inspect: how reality is checked through feedback and evidence.
- Respond: how teams adapt to change and new information.
- Act & Accept: how decisions are made and risks are owned.
- Learn: how improvement becomes continuous and shared.
Explore SPIRAL UP
- How SPIRAL UP works - the assessment, diagnosis, roadmap, implementation, and improvement loop.
- SPIRAL UP Platform - team assessment, roadmap governance, and transformation tracking.
- Services - assessments, workshops, accompaniment, and progress tracking.
- The SPIRAL UP book - Christophe Martinot's practical guide to organizational transformation.
- Practitioner certification - authorized training for consultants, coaches, and transformation leaders.
- Business Agility Diagnostic - assess rigidity and adaptive capacity.
Common Questions
What does it mean to spiral up?
To spiral up means to learn through challenge, strengthen trust and execution, and turn change into continuous improvement instead of stagnation or decline.
Who created SPIRAL UP?
SPIRAL UP was created by Christophe Martinot, a transformation advisor and author based in Barcelona with executive experience in multinational organizations.
Who is SPIRAL UP for?
It is for leadership teams, transformation leaders, consultants, coaches, and organizations that need stronger business agility, clearer execution, and measurable transformation progress.