SPIRAL UP® is a business agility and organizational transformation framework created by Christophe Martinot. It helps teams diagnose how they work, align priorities, act with clarity, and improve continuously.

What are the six SPIRAL UP principles?

The six principles are Synergize, Provide, Inspect, Respond, Act & Accept, and Learn. Together they describe how teams collaborate, deliver value, check reality, adapt, make decisions, and improve.

SPIRAL UP® Business Agility Framework for Adaptive Teams

Name: SPIRAL UP®
Address: Barcelona, ES

SPIRAL UP helps organizations diagnose how teams work, reduce rigidity, and build the habits, feedback loops, and execution discipline needed for continuous adaptation.

The Problems We Solve

Many transformation efforts lose momentum because alignment breaks, decisions slow down, and improvement is treated as a one-time initiative. SPIRAL UP gives leaders a structured way to see where teams stand, define what needs to change, and keep improving cycle after cycle.

Assess: understand where individuals, teams, and organizations stand today.
Diagnose: identify patterns, strengths, and root causes behind friction and lost impact.
Align: turn insights into shared priorities and a focused transformation roadmap.
Implement: embed new ways of working into daily habits, team routines, and operating systems.
Improve: use pulse checks and real data to adapt continuously at every level.

The Six SPIRAL UP Principles

The framework is built on six interconnected principles that describe how teams collaborate, deliver value, inspect reality, respond to change, own decisions, and learn continuously.

Synergize: how people connect, collaborate, and build trust.
Provide: how value is delivered to customers and stakeholders.
Inspect: how reality is checked through feedback and evidence.
Respond: how teams adapt to change and new information.
Act & Accept: how decisions are made and risks are owned.
Learn: how improvement becomes continuous and shared.

Common Questions

What does it mean to spiral up?

To spiral up means to learn through challenge, strengthen trust and execution, and turn change into continuous improvement instead of stagnation or decline.

Who created SPIRAL UP?

SPIRAL UP was created by Christophe Martinot, a transformation advisor and author based in Barcelona with executive experience in multinational organizations.

Who is SPIRAL UP for?

It is for leadership teams, transformation leaders, consultants, coaches, and organizations that need stronger business agility, clearer execution, and measurable transformation progress.